Domain Names

Good Domain Names

The Importance of Good Domain Names

Create a good Impression

Good domain names are important to make the right impression for your business. They give an appearance of professionalism, and inspire confidence in your customers, thereby boosting your online sales.

Would you prefer to buy online from a business with a domain name of www.somefreefost.com/users/bigredbuckets.htm or a company with the good domain name of www.BigRedBuckets.com.

Improve Your search Engine Ranking

Good domain names will also improve your search engine rankings. Most major search engines will take account of your domain name as well as the content of your site when evaluating the rank they will give your site in their search results.

The Right Ending for some good domain names

Choosing the right extension for your good domain name is also important, and something your should consider carefully.

There are lots of different possible endings for your domain name and it is important that you choose one that accurately reflects your business. If you happen to be based in the United Kingdom you might want to choose a domain name like www.BigRedBuckets.co.uk, but if your primary customers happen to be based in the United States of America then perhaps you will find that they are more likely to visit a site called www.BigRedBuckets.com. Most people will choose to search their local websites first, as they will consider that they will offer quicker and cheaper shipping, and will also be easier to contact if they have a problem with their order.

What happens if you find some good domain names but they are not available?

With the continued growth of the internet it is becoming increasingly difficult to select good domain names have not already been registered.

The solution to this problem is to become more inventive in your choice of domain name.

Instead of

www.BigRedBuckets.com, you could register one of these possibilities

BigRedBuckets4U.com

CheapBigRedBuckets.com

1st4BigRedBuckets.com

Don't be afraid to choose an unusual name, as long as it is memorable and accurately reflects the content of your website.

Do good domain names include hyphens or underscores?

If you include hyphens or underscores in your domain name it will certainly make it much easier to find a name that reflects your business, but opinion on their value is divided. Different search engines will view them in different ways, however the biggest problem with them is a practical one. If you plan to use radio advertisements to promote your site, or if there is any situation where customers will hear your site address and have to guess how to spell it then hyphens and underscores are best avoided.

One final note

Check for common misspelling of your good domain names before you purchase them, also check sites that have the same domain name, but with a different extension. What will your customers find if they type your web address incorrectly?

Will they go to your competitors site? Or maybe a pornographic site? Something that could give your company a lasting image problem if site visitors get the two sites confused.

Article Published: Friday 12th January 2007